Case Study: Carolina Family Estate Planning achieves clearer attribution and faster ad optimization with Cometly

Carolina Family Estate Planning improves Facebook ad performance with Cometly

Carolina Family Estate Planning, an estate and long-term care planning firm, faced significant challenges with attribution confusion across its multiple marketing platforms. The team, led by Executive Director Dan Bedard, struggled with unreliable Facebook reporting and an inability to trace the true customer journey, making it difficult to identify which ads were actually driving performance. They implemented Cometly to gain a unified view of their ad spend and outcomes.

The solution from Cometly provided accurate attribution and customer journey visibility, which revealed discrepancies in Facebook's reporting and allowed for smarter optimization decisions. The integration of Cometly's Conversion API improved Facebook's ad delivery, leading to better overall ad performance. Furthermore, the adoption of Cometly AI enabled the team to rapidly interpret data and improve their campaigns with real-time insights, eliminating guesswork and saving valuable time.

Carolina Family Estate Planning