Case Study: Breef Achieves Unified Attribution and Smarter Ad Optimization with Cometly

Breef unifies attribution across channels with Cometly

Breef, an agency marketplace, faced a challenge with fragmented attribution data that was siloed across different platforms. This made it difficult for Head of Product Will Kofski and his team to tie events back to their source, see which campaigns were truly driving performance, and optimize their ad strategy effectively. They turned to the vendor Cometly for a solution.

Cometly provided a unified attribution control center, enabling user-level and event-level tracking, Conversion API integration, and a full customer journey view. This gave Breef a single source of truth for all campaign data. The results included consolidated reporting, eliminated manual processes, and strategic clarity. With the addition of Cometly AI, the team gained real-time auditing capabilities and could make smarter, faster strategic decisions to improve campaign performance.

Breef