Case Study: YesMadam achieves secure in-app communication with CometChat

YesMadam Elevates Booking Experience with Secure In-App Communication

YesMadam, a beauty and wellness service marketplace, faced significant security and trust challenges by relying on phone calls and SMS for customer-provider communication. This method exposed personal numbers, risked platform leakage from off-app bookings, and prevented message monitoring. To build user trust and prepare for a surge in demand following their Shark Tank India appearance, they sought a secure in-app communication solution and partnered with CometChat.

CometChat implemented secure in-app chat and calling features, which masked personal information and kept all communications on the YesMadam platform. This integration was completed swiftly ahead of their TV debut. The results were immediate, with the episode driving a 10x surge in website traffic and a 3x increase in their user base, all while enhancing security and preventing order leakage.

YesMadam

Daljeet

Operations