Case Study: Live Group elevates live event engagement with CometChat

How Live Group Leveraged CometChat

Live Group, a provider of virtual and hybrid event services based in India, was facing challenges with its in-app chat functionality. Their existing solution lacked the advanced features users wanted, such as video calls and document collaboration, and could not scale to handle their largest events with 40,000 attendees. They sought a flexible chat solution tailored for event hosting, which led them to the vendor CometChat.

By implementing CometChat, Live Group seamlessly integrated advanced chat features and gained the scalability required for events of any size. The results were a significantly enhanced user engagement, with thousands of messages exchanged during events. The implementation was rapid, with testing completed in less than a week, and the partnership with CometChat provided a product roadmap aligned with Live Group's long-term goals for sustainable event experiences.

Live Group

Laura Whittington

Head of Digital Product