Case Study: Seafolly achieves true omnichannel growth with Comestri

Comestri Enables a True Omnichannel Experience for Seafolly

Seafolly, the iconic Australian swimwear brand with 25 concept stores across 3 continents, needed to upgrade its ecommerce technology stack to support future growth, improve SEO, and better manage products, channels, and marketplaces. As its business expanded, the team required stronger middleware and a more robust architecture to connect retail and digital operations and enable a true omnichannel experience. Comestri was brought in to help power this transformation alongside Salesforce Commerce Cloud, CRM, Marketing Cloud, and Apparel 21 ERP.

Comestri implemented integration and PIM capabilities through FLOW, automating product loading, digital asset management, and content enrichment to make Seafolly’s ecommerce operations more efficient. The solution also enabled faster onboarding of new channels and marketplaces, supported drop shipping, and helped launch CRM and loyalty integration for The Beach Club. With Comestri, Seafolly streamlined processes, reduced manual work, and created a stronger foundation for omnichannel growth across 16 active channels and 57,611 SKUs.

Seafolly

Nathan Alexander

IT Director