Case Study: APG & Co drives multi-channel growth with Comestri

APG & Co - Customer Case Study

APG & Co, the Australian multi-brand retailer behind three long-standing brands, needed a faster, more scalable way to support its growing multi-channel strategy. With a lean internal technology team, the company found that building and maintaining multiple integrations for different providers was becoming a heavy operational burden and limiting its ability to move quickly. Comestri’s platform was used to simplify and centralize those integrations.

By using Comestri, APG & Co managed all service-provider integrations in one place, enriched product data more efficiently, and ensured pricing and campaign information stayed consistent across channels. The result was greater agility to launch new channels and try new opportunities, plus a direct bottom-line impact through an additional revenue stream. Comestri helped APG & Co support growth across 20 active channels and 71,333 SKUs.

APG & Co

Carina Ton

Group Head of Technology