Comcast Spotlight
273 Case Studies
A Comcast Spotlight Case Study
You Squared Media, the agency for BreWingZ Sports Bar and Grill in Houston, needed to build brand awareness for a relatively new restaurant chain and attract the right local audience across multiple locations. To help solve this challenge, You Squared Media partnered with Comcast Spotlight on a multi-screen video advertising campaign.
Comcast Spotlight delivered a targeted mix of TV, digital, and geographic advertising, focusing on men ages 18-34 and families through networks like ESPN, Comedy Central, and NFL Network, plus XFINITY.com video and contest promotions tied to the FIFA World Cup. The campaign drove strong results, with same-store sales up about 20% year over year and roughly 500 new email registrations from the “man cave” giveaway, helping support BreWingZ’s expansion plans.