Case Study: Woodstock Academy boosts enrollment with Comcast Spotlight video advertising

Woodstock Academy - Customer Case Study

Woodstock Academy, a long-established school in Woodstock, CT, needed a stronger way to tell its story to prospective students and their families across New England. The academy partnered with Comcast Spotlight to use video advertising, combining television and digital video to showcase its programs, history, and reputation.

Comcast Spotlight created the “I am Woodstock” campaign, featuring students, faculty, and staff in geographically targeted ads across Connecticut, Massachusetts, and Rhode Island. The campaign ran on a mix of TV networks and FOXNews.com digital video, delivering more than 1,100 cable commercials and over 780 digital views in under two months, and helping Woodstock Academy add 30 students for the following academic year.

Woodstock Academy