Case Study: Windsor Jewelers boosts website traffic and sales with Comcast Spotlight

Windsor Jewelers - Customer Case Study

Windsor Jewelers, a long-established retail jeweler in Augusta, GA, wanted to stay top of mind with local shoppers and continue reaching both loyal customers and new jewelry buyers. To do that, the company partnered with Comcast Spotlight on a multi-screen video marketing campaign using television and digital video advertising.

Comcast Spotlight built a cross-platform plan across Augusta cable zones, airing ads on more than a dozen networks in multiple dayparts, including high-profile sports like college and pro football, while rotating seasonal creative for holidays and special occasions. The same commercials also ran as digital video ads on sites like XFINITY.com and FOXNews.com. As a result, Windsor Jewelers maintained its dominant market share, saw a significant increase in website traffic, and drove an overall lift in sales and revenue.

Windsor Jewelers