Case Study: Williamson Medical Center grows community engagement with Comcast Spotlight

Williamson Medical Center - Customer Case Study

Williamson Medical Center in Franklin, TN, needed to promote its new children’s facility while also staying top-of-mind for broader family health care needs. Working with Comcast Spotlight, the hospital used TV and digital advertising to reach the right local audiences across multiple platforms.

Comcast Spotlight built a multi-screen campaign using demographic targeting, geographic targeting, TV commercials, in-banner and pre-roll video, and patient testimonial spots. The effort drove continued month-to-month growth in website traffic, and the “My Story” ads generated so much engagement that community members began asking to be featured themselves.

Williamson Medical Center