Case Study: Williams Heating and Cooling boosts business by $75,000 with Comcast Spotlight

Williams Heating and Cooling - Customer Case Study

Williams Heating and Cooling, a hometown home services business in Sevierville, TN, wanted to strengthen brand recognition and reach a broad local audience across age groups and income levels. The company had long relied on cable advertising to help educate customers about HVAC maintenance and choosing the right-sized air conditioning unit for their homes.

Comcast Spotlight supported Williams Heating and Cooling with geographically targeted TV and digital advertising, including cable networks such as AMC, A&E, Discovery, ESPN/ESPN2, Food Network, FX, HGTV, and SEC Network, plus in-banner video on XFINITY.com. Comcast Spotlight’s rotating quarterly campaigns helped maximize reach and impact, and the testimonial ads contributed to business growth of as much as $75,000 in a single year.

Williams Heating and Cooling