Case Study: Western Slope Health Center boosts brand awareness with Comcast Spotlight

Western Slope Health Center - Customer Case Study

Western Slope Health Center, a senior care facility in Placerville, CA, faced the challenge of building awareness for its new name and logo after a rebrand. Comcast Spotlight helped the center reach both adults over 50 and adult children searching for care options, using a multi-screen advertising approach that included television and online in-banner video.

Comcast Spotlight developed a targeted campaign focused on El Dorado County, with TV ads on networks like CNN, FOX News, and MSNBC, plus online ads that linked viewers to a website video showcasing the facility’s amenities. The effort delivered above-average click-through rates of 3% to 5%—about 40 to 50 clicks per month—and generated 200 minutes or more of video viewing monthly, leading Western Slope Health Center to expand the campaign into a second zone.

Western Slope Health Center