Case Study: Wallace Law doubles website traffic and phone inquiries with Comcast Spotlight

Wallace Law - Customer Case Study

Wallace Law, a Haddonfield, NJ legal firm, was facing a decline in inquiry calls and found that traditional phone book and magazine advertising was not generating the awareness or leads it needed. The firm turned to Comcast Spotlight, using its television and digital advertising reach, to connect with more prospective clients searching online for legal services.

Comcast Spotlight created a coordinated campaign with a consistent look and feel across Wallace Law’s TV commercial and XFINITY.com banner ads, while its research team targeted the right audiences and cable networks. The effort paid off quickly: Wallace Law said website traffic and phone inquiries doubled after the campaign launched, and both initial consultations and cases increased.

Wallace Law