Case Study: Vancouver Ford achieves 18% more website traffic with Comcast Spotlight

Vancouver Ford - Customer Case Study

Vancouver Ford, along with Vancouver Hyundai, faced a tough challenge: attracting shoppers to cross the Columbia River from Portland and choose their dealerships over closer local options. To help “own its backyard” in Vancouver, WA, the dealerships partnered with Comcast Spotlight and used a multi-screen video advertising approach.

Comcast Spotlight ran an integrated campaign combining digital video and TV advertising across the Portland market, with geo-targeted placements on sports, entertainment, and key dayparts, plus pre-roll video ads on popular sites. The effort drove an 18% year-over-year increase in website traffic, generating 60 additional leads and an estimated $31,700 in additional gross revenue for Vancouver Ford.

Vancouver Ford