Case Study: Utah Community Credit Union drives 8,200+ new accounts with Comcast Spotlight

Utah Community Credit Union - Customer Case Study

Utah Community Credit Union (UCCU) in Salt Lake City, Utah, saw an opportunity to attract new members as more consumers moved their personal finances to credit unions. Comcast Spotlight helped UCCU reach this audience through a multi-screen advertising effort, including television and online placements, to support the credit union’s “Make Your Move” campaign.

Comcast Spotlight’s solution featured real customer testimonials in TV ads, along with online advertising on XFINITY.com and support from UCCU’s Facebook and YouTube channels. The campaign generated more than 8,200 new UCCU accounts, delivered over 23,000 impressions on XFINITY.com, and achieved a 2.45% click-through rate to the credit union’s website.

Utah Community Credit Union