Case Study: University Electric boosts sales and leads with Comcast Spotlight targeted video advertising

University Electric - Customer Case Study

University Electric, a fourth-generation family-owned retailer in Santa Clara, CA, wanted to strengthen sales in specific geographic areas while promoting the right mix of premium and more affordable brands to its affluent, mostly 40-60-year-old homeowner audience. The company used Comcast Spotlight’s targeted video advertising solutions, along with digital static and in-banner video ads, to tailor its messaging to different communities across the Bay Area.

Comcast Spotlight helped University Electric reach audiences through home-improvement, food, and sports-oriented TV networks, supported by efficient digital placements. The campaign drove strong results: sales of Sub-Zero, Wolf, and Thermador products rose nearly 100%, Miele sales increased 50%, high-margin retail brands grew significantly, and Internet-generated phone calls and online price quote requests jumped 100-200%.

University Electric