Case Study: Unionville Auto Body achieves 20% business growth with Comcast Spotlight's multi-screen advertising

Unionville Auto Body - Customer Case Study

Unionville Auto Body, a Hartford-New Haven auto repair shop, wanted to keep its name top of mind for drivers who had recently been in accidents, reassure customers that repairs would be smooth, and bring more attention to its partnership with a local food bank. The company also needed to reduce the weekly ups and downs in business that came without advertising. Comcast Spotlight helped address these goals with a multi-screen advertising campaign.

Comcast Spotlight ran TV commercials across a range of networks, including MTV, TV Land, and Celtics basketball coverage, and also added XFINITY.com to reach consumers online and reinforce the message across screens. The campaign helped Unionville Auto Body increase overall business by 20%, with an average gain of two additional jobs per week, while customers reported seeing the ads on both television and XFINITY.com.

Unionville Auto Body