Case Study: Unionville Auto Body boosts brand awareness and sales with Comcast Spotlight

Unionville Auto Body - Customer Case Study

Unionville Auto Body, a small auto body shop in Unionville, CT, wanted to build brand awareness beyond just collision repairs. It needed to promote its additional services like detailing and headlight repair, as well as its community partnership with a local food bank. Comcast Spotlight helped the business reach local drivers with multi-screen video advertising.

Comcast Spotlight developed a campaign using TV commercials with different messages, supported by banner ads and pre-roll video to extend reach and frequency. The ads were geographically targeted to nearby neighborhoods and featured the owner’s children to emphasize the shop’s small-town feel. The result was consistent year-over-year sales growth, more new customers saying they saw the TV or digital ads, and enough increased demand for Unionville Auto Body to expand its business.

Unionville Auto Body