Case Study: Tyson Motor Corporation increases Chrysler, Dodge, Jeep and RAM sales with Comcast Spotlight

Tyson Motor Corporation - Customer Case Study

Tyson Motor Corporation, a Chicago-area auto dealer in Shorewood, IL, wanted to gain incremental market share across Chrysler, Dodge, Jeep, and RAM sales in its own backyard. To help reach this goal, Tyson Motor Corporation partnered with Comcast Spotlight on a multi-screen advertising campaign aimed at adults ages 25-54.

Comcast Spotlight built a targeted media plan focused on two high-value Chicago zones, using more than 18 top TV networks to drive broad reach and adding digital in-banner and pre-roll video on XFINITY.com. The campaign increased Tyson Motor Corporation’s combined market share for Chrysler, Dodge, Jeep and RAM by approximately 17%, which translated to 175 additional vehicles sold during the year.

Tyson Motor Corporation