Case Study: TW Perry boosts website traffic and sales with Comcast Spotlight

TW Perry - Customer Case Study

TW Perry, a leading building-materials supplier serving the Washington, D.C. and Baltimore markets, wanted to better reach contractors in its local service areas while also strengthening its brand in the community. To address this challenge, TW Perry worked with Comcast Spotlight on a targeted video advertising campaign across TV and digital channels.

Comcast Spotlight implemented a multi-screen strategy with geographically targeted TV spots, tagged commercials by store location, and digital video placements across major sites and networks to focus on contractors and local audiences. The campaign delivered strong measurable results, including a 12% increase in website traffic, a 9% sales increase, more than 2 million digital impressions, 19,000 video views, and over 1,000 click-throughs to TW Perry’s website.

TW Perry