Case Study: Tuality Healthcare boosts lung cancer awareness and screenings with Comcast Spotlight

Tuality Healthcare - Customer Case Study

Tuality Healthcare, a Hillsboro, OR health provider, wanted to raise awareness for its innovative lung cancer detection and diagnosis program among adults over 50, especially heavy smokers. To reach this high-risk audience, the hospital partnered with Comcast Spotlight on a multi-screen awareness campaign.

Comcast Spotlight developed a media plan that combined targeted TV placements on networks such as CNN, ESPN, FOX News, and others with static and in-banner video advertising on XFINITY.com, using the same commercial across channels to reinforce awareness and drive action. The campaign brought more than 550 website visits in the first month, 660+ in the second, and 630 in the third, prompting Tuality to extend the flight from two months to seven and add temporary staff; physicians also reported a 50% smoking cessation rate among patients.

Tuality Healthcare