Case Study: Triangle Tech doubles leads with Comcast Spotlight

Triangle Tech - Customer Case Study

Triangle Tech, a technical training school in Pittsburgh, needed to grow its database of prospective leads and reach men ages 18–34 who were interested in exploring a new career path. To do that, Triangle Tech partnered with Comcast Spotlight and used a multi-screen marketing campaign to connect with its target audience.

Comcast Spotlight built a campaign using demographically targeted TV networks, plus digital video and in-banner placements through the Comcast Spotlight Video platform on sites and apps including XFINITY.com, XFINITYTV.com, the XFINITY TV Go app, and ESPN.com. The effort paid off quickly: over two quarters, Triangle Tech’s leads doubled, and the school added digital advertising to its regular multi-screen marketing flights.

Triangle Tech