Case Study: Trent Bedding drives website and in-store traffic with Comcast Spotlight

Trent Bedding - Customer Case Study

Trent Bedding, a retail business in Bowling Green, KY, wanted to increase website traffic and improve search ranking as more shoppers researched purchases online before visiting a store. Comcast Spotlight helped the company reach its target audience and support the path from online browsing to in-store buying.

Comcast Spotlight implemented television advertising across networks such as E!, HGTV, Lifetime, Oxygen, and FOX News, supplemented by banner ads on XFINITY.com. The campaign delivered strong sales growth, increased in-store and website traffic, and strong customer ad recognition.

Trent Bedding