Case Study: Thomasville Toyota boosts car sales with Comcast Spotlight

Thomasville Toyota - Customer Case Study

Thomasville Toyota, a Tallahassee auto dealer, needed a way to stay top of mind with car shoppers and drive more interest in its offer. Comcast Spotlight worked with the dealership on an advertising campaign designed to promote “save money on your car payments right now” messaging and direct viewers to Thomasville Toyota for more information.

Comcast Spotlight implemented a targeted mix of TV and online advertising, placing spots on top-rated networks and selected sports broadcasts, while also using in-banner video on Xfinity.com across five zones for nine months. The campaign delivered more than 1.19 million impressions, generated 2,400 click-throughs, and produced 106 cumulative hours of online commercial viewing.

Thomasville Toyota