Case Study: The Jewelry Box boosts gold-buying awareness with Comcast Spotlight

The Jewelry Box - Customer Case Study

The Jewelry Box, a Boston-area retail business in Revere, MA, turned to Comcast Spotlight to help stand out in the crowded “cash for gold” market and keep its brand top of mind for consumers looking to trade in gold jewelry for money. The goal was to drive more sales through greater awareness and response.

Comcast Spotlight created a cross-platform media plan using top-rated cable networks like ESPN, TNT, USA, FX, Bravo, and E!, along with sports programming such as Red Sox, Bruins, and Monday Night Football games. The campaign also included in-banner video on Xfinity.com across five zones over nine months, driving direct engagement to learn more and get store directions. Results included more than 1.19 million impressions, 2,400 click-throughs, and 106 cumulative hours of online video viewing.

The Jewelry Box