Case Study: The Foot & Ankle Center boosts website traffic with Comcast Spotlight

The Foot & Ankle Center - Customer Case Study

The Foot & Ankle Center, a Richmond-based clinic, wanted a cost-effective way to reach a local audience about a new treatment for toenail fungus. Comcast Spotlight helped the customer use multi-screen video advertising to connect with nearby residents and drive more traffic to the clinic’s website.

Comcast Spotlight implemented a campaign using its I+ platform to reach local Verizon FiOS and Comcast XFINITY customers, along with digital ads on XFINITY.com featuring in-banner video and the same commercial used on TV for consistent messaging. Over roughly three months, the campaign increased The Foot & Ankle Center’s website traffic by 12.7%.

The Foot & Ankle Center