Case Study: The Big Ticket boosts concert ticket sales with Comcast Spotlight

The Big Ticket - Customer Case Study

The Big Ticket, a Jacksonville entertainment event, needed to boost ticket sales for a major concert lineup and reach the 8,000 tickets required to break even. Comcast Spotlight partnered with the organizers on a multi-screen marketing campaign that combined television, digital advertising, and a custom sweepstakes to increase awareness and drive demand.

Comcast Spotlight targeted young music fans across channels like MTV, VH1, ESPN, Adult Swim, and more, while also using XFINITY.com homepage takeover inventory and NBCU digital properties to expand reach. The campaign was highly effective: ticket sales rose from 5,000 before the campaign to 12,000 total, with 8,000 sold in the final 10 days alone, helping The Big Ticket surpass its break-even goal and plan a similar effort for the next year.

The Big Ticket