Comcast Spotlight
273 Case Studies
Case Study: Tennessee Valley Railroad Museum sells out autumn adventure with Comcast Spotlight multi-screen advertising
A Comcast Spotlight Case Study
Tennessee Valley Railroad Museum - Customer Case Study
Tennessee Valley Railroad Museum in Chattanooga wanted to reach parents over 35 with a unique fall family experience and promote its November rail events in a short time frame. The museum turned to Comcast Spotlight and its multi-screen advertising solution to help drive awareness and ticket sales for the seasonal “Asheville Autumn Rail Adventure.”
Comcast Spotlight built a targeted campaign in two Knoxville market zones with strong entertainment spending, combining TV spots on fall-friendly networks such as AMC, ESPN, History, and FOX News with pre-roll video through Comcast Spotlight Video. The campaign expanded reach across digital platforms like XFINITY.com, XFINITYTV.com, WatchESPN, and the XFINITY TV Go app, and the results were strong: the autumn adventure sold out before the advertising schedule was complete.
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