Case Study: Team Toyota of Langhorne boosts sales and clicks with Comcast Spotlight

Team Toyota of Langhorne - Customer Case Study

Team Toyota of Langhorne partnered with Comcast Spotlight to boost awareness and sales for its monthly programs and incentives. The dealership wanted advertising that would reach the right local audiences in the Philadelphia market while maintaining consistent creative across campaigns, supported by its in-house creative team.

Comcast Spotlight helped Team Toyota use geographic segmentation across three Philadelphia-area zones and a “go deep” TV strategy across at least 10 targeted networks, reinforced with online advertising on XFINITY.com. This approach delivered more than 200 click-throughs to the dealer website in one month, helped Team Toyota achieve top-tier sales performance in its primary selling area, and contributed to its status as a top-ranked Toyota dealership group in the market.

Team Toyota of Langhorne