Case Study: Super Home Surplus boosts sales with Comcast Spotlight

Super Home Surplus - Customer Case Study

Super Home Surplus, a Nashville-area retail store for home remodeling products, wanted to grow year-over-year sales and surpass its best sales year, but found broadcast TV too expensive and not effective enough. The company turned to Comcast Spotlight for cable and digital advertising support.

Comcast Spotlight built a media strategy using behavioral data to target do-it-yourselfers and house flippers interested in kitchen, bath, and flooring projects, combined with geographic targeting around the store. The campaign ran across TV networks and digital placements, helping Super Home Surplus beat its 2010 sales in about two months, increase average sale size by 18%, and later exceed its 25% growth goal with 37.5% year-over-year sales growth in Nashville.

Super Home Surplus