Case Study: Subaru of Wakefield boosts sales 44.6% with Comcast Spotlight multi-screen advertising

Subaru of Wakefield - Customer Case Study

Subaru of Wakefield partnered with Comcast Spotlight when the dealership moved to a new location and needed to make sure existing customers knew where to find them. The challenge was to promote the new dealership home while also attracting prospective buyers in the surrounding Boston-area market.

Comcast Spotlight delivered a multi-screen campaign using geographic targeting, TV advertising on popular networks, and in-banner video on XFINITY.com to reach likely car shoppers near the dealership. The campaign highlighted the short drive from nearby towns and promoted new- and used-car, service, and parts offers, helping Subaru of Wakefield boost sales 44.6% year over year and break sales records for three consecutive months.

Subaru of Wakefield