Case Study: Subaru of Jacksonville drives 40-50% annual sales growth with Comcast Spotlight

Subaru of Jacksonville - Customer Case Study

Subaru of Jacksonville, an auto dealership in Jacksonville, FL, needed to build brand awareness and drive more sales in a competitive market after opening its second location. Working with Comcast Spotlight, the dealership used multi-screen advertising to strengthen its local presence while aligning with Subaru’s national marketing approach.

Comcast Spotlight helped Subaru of Jacksonville combine geographically targeted TV advertising with digital placements on XFINITY.com, including in-banner video, in-stream video, inventory links, test-drive offers, and social media links. The strategy delivered strong results, with annual sales growth of 40–50% over four years, 29% sales growth in 2012, and 48% growth in the first half of 2013, while the dealer sold 250 more cars than originally forecast in one year.

Subaru of Jacksonville