Case Study: Stockton Honda achieves 27.6% sales growth with Comcast Spotlight multiscreen advertising

Stockton Honda - Customer Case Study

Stockton Honda, a Sacramento-area auto dealership, wanted to grow beyond its home market while still protecting its local sales share. To do that, it partnered with Comcast Spotlight and used the I+ (Interconnect Plus) platform along with multiscreen advertising to reach a wider audience of adults ages 25–54.

Comcast Spotlight ran targeted TV campaigns across Comcast XFINITY, AT&T U-verse, DISH, and DIRECTV households, plus in-banner video on XFINITY.com to showcase inventory and capture leads. The campaign delivered strong results for Stockton Honda, helping it become the fastest-growing Honda dealership in its region with a 27.6% year-over-year sales increase and ranking second among local Honda stores for new vehicle sales.

Stockton Honda