Case Study: Stevens Creek Toyota achieves a 5% increase in express maintenance clients with Comcast Spotlight

Stevens Creek Toyota - Customer Case Study

Stevens Creek Toyota, a San Jose auto dealership, wanted to do more than drive vehicle sales—it needed to boost awareness of its new maintenance program and bring more local residents in for service visits. To do this, the dealership partnered with Comcast Spotlight and used a multi-screen marketing campaign to reach the right audience.

Comcast Spotlight targeted viewers in the San Jose and Silicon Valley zones with sports-focused advertising tied to Giants coverage, Monday Night Football, NBA, and college sports, and extended the campaign to XFINITY.com with in-banner video ads linking directly to the dealer’s appointment page. The effort paid off, increasing express maintenance clients by 5%, and Stevens Creek Toyota expanded its advertising plans the following year.

Stevens Creek Toyota