Case Study: Stauffers of Kissel Hill raises $7,840 for breast cancer support with Comcast Spotlight

Stauffers of Kissel Hill - Customer Case Study

Stauffers of Kissel Hill, a family-owned chain of garden centers in central Pennsylvania, wanted to raise money and awareness for its “Pink Day” fundraiser benefiting the PA Breast Cancer Coalition. To help the cause-driven promotion break through the clutter, the company partnered with Comcast Spotlight and used an integrated, multi-screen advertising campaign.

Comcast Spotlight created a sponsored HGTV Going Yard commercial that aired across channels including HGTV, AMC, Bravo, and Style, with the Pink Day offer featured at the end. The campaign also included display ads on XFINITY.com and a sign-in page roadblock three days before the event. The effort generated more than 230 TV spots, 378 online click-throughs, and helped Stauffers raise $7,840 for the PA Breast Cancer Coalition.

Stauffers of Kissel Hill