Case Study: St. Vincent's HealthCare builds awareness and drives grand opening turnout with Comcast Spotlight

St. Vincent's HealthCare - Customer Case Study

St. Vincent’s HealthCare of Jacksonville, serving Clay County, needed to build awareness for a new medical center and its grand opening celebration. Comcast Spotlight helped support the launch with a multi-screen advertising campaign designed to reach local audiences near the hospital.

Comcast Spotlight placed targeted TV ads across a broad mix of networks and added digital advertising on XFINITY.com to drive attendance at the grand opening and later promote the hospital as “now open.” The campaign was a strong success: 4,000 people attended the event, and St. Vincent’s exceeded its goals for occupied beds and emergency-room visits.

St. Vincent's HealthCare