Case Study: St. Augustine Independent Restaurant Association boosts customer engagement with Comcast Spotlight

St. Augustine Independent Restaurant Association - Customer Case Study

St. Augustine Independent Restaurant Association (SAIRA), a group of 17 independently owned restaurants in historic St. Augustine, Florida, needed a way to build awareness and compete against larger chains among both local residents and tourists. SAIRA partnered with Comcast Spotlight for a multi-screen advertising campaign.

Comcast Spotlight created a cross-platform campaign that tied SAIRA to Food Network’s Chopped with “brought to you by” commercials airing on Food Network and other major channels, plus an expandable XFINITY.com banner featuring a carousel of member restaurants. The campaign drove about 86,000 customer interactions, including many clicks on map links to SAIRA restaurants, helping increase visibility and engagement.

St. Augustine Independent Restaurant Association