Case Study: Spartan Auto Group increases website traffic and leads with Comcast Spotlight

Spartan Auto Group - Customer Case Study

Spartan Auto Group, a Lansing, MI automotive dealership, wanted to improve year-over-year sales performance by driving more in-store and online traffic. To help reach customers in its core neighborhoods, the dealership partnered with Comcast Spotlight and used targeted, multi-screen advertising, including television and XFINITY.com placements.

Comcast Spotlight created a media plan that combined ads on cable networks, sports programming, and monthly XFINITY.com roadblock advertising, often tied to end-of-month sales promotions. The effort paid off by increasing traffic from XFINITY.com to the dealership website, and XFINITY.com became one of Spartan Auto Group’s top lead generators.

Spartan Auto Group