Case Study: Somerset Square boosts foot traffic 15% with Comcast Spotlight

Somerset Square - Customer Case Study

Somerset Square, a shopping center in Glastonbury, CT, needed to reach a broad local audience and draw shoppers away from the mall. Comcast Spotlight helped the retail center tackle this challenge with a multi-screen advertising campaign aimed at high-income consumers.

Comcast Spotlight created distinct ads for men and women, then delivered geographically and demographically targeted TV spots on channels like Bravo, CNN, ESPN, Food Network, Lifetime, and USA, along with digital pre-roll on XFINITY.com. The campaign increased foot traffic by 15%, helping drive more customers to the center’s 20+ shops and restaurants.

Somerset Square