Case Study: Somerset Academy generates leads and boosts enrollment with Comcast Spotlight

Somerset Academy - Customer Case Study

Somerset Academy, a charter school in Jacksonville, needed a way to build a database of prospective families and support enrollment. Comcast Spotlight helped the school reach its target audience of parents, especially mothers of younger students, through a multi-screen advertising campaign built around a custom sweepstakes.

Comcast Spotlight developed a sweepstakes landing page to give away circus tickets, supported by geographically targeted TV ads and interactive digital banners on XFINITY.com. The campaign generated 65 entrants who agreed to share their information, most of them women, and attendees later reported seeing the Comcast Spotlight commercials, indicating strong reach and audience alignment.

Somerset Academy