Case Study: Sno-White Outdoor Power Equipment achieves 16% sales growth with Comcast Spotlight

Sno-White Outdoor Power Equipment - Customer Case Study

Sno-White Outdoor Power Equipment, a Southington, CT retailer of Husqvarna products, wanted to build on the success of a previous multi-screen marketing effort and drive more local awareness and sales among homeowners and contractors. Comcast Spotlight helped the customer promote both the store and the Husqvarna brand using co-op funded commercials and targeted media.

Comcast Spotlight delivered a multi-screen campaign that combined TV spots on relevant networks and sports programming with digital in-banner video on XFINITY.com, reaching a male 25-54 audience and customers likely to be Comcast email users. The campaign produced a 16% year-over-year sales increase, higher website traffic, and more customers reporting they had seen the store’s commercials.

Sno-White Outdoor Power Equipment