Case Study: Sno-White Outdoor Power Equipment boosts sales and foot traffic with Comcast Spotlight multi-screen advertising

Sno-White Outdoor Power Equipment - Customer Case Study

Sno-White Outdoor Power Equipment, a new retailer in Southington, CT, needed to build name recognition and drive sales in a competitive Hartford-New Haven market. To help reach local homeowners and landscapers, the company turned to Comcast Spotlight for a multi-screen advertising campaign.

Comcast Spotlight launched targeted television advertising in key local zones, using commercials on Discovery, History, ESPN, and sports broadcasts like Yankees games and NASCAR, along with in-banner ads on XFINITY.com that linked to Sno-White’s website. The campaign delivered a 45.6% year-over-year increase in Husqvarna sales, increased in-store traffic, more than 8,100 online video engagements, and positive customer response to the commercials.

Sno-White Outdoor Power Equipment