Case Study: Slumberland Furniture achieves 10% sales growth with Comcast Spotlight

Slumberland Furniture - Customer Case Study

Slumberland Furniture, a franchised retail location in Champaign, IL, wanted to run effective local advertising without driving customers to competing franchise stores in the same market. The company partnered with Comcast Spotlight to create a geographically targeted, multi-screen campaign that would support ongoing promotions while protecting local sales.

Comcast Spotlight delivered a coordinated TV and digital solution using targeted placements on Food Network, HGTV, USA, and XFINITY.com, with messaging tailored to women ages 25-54 and focused on the ZIP codes generating the most sales. The approach helped Slumberland Furniture increase sales by 10% year over year at the Champaign location, even as the chain overall remained flat.

Slumberland Furniture