Case Study: Silver Rock Funding boosts qualified traffic and closes deals with Comcast Spotlight

Silver Rock Funding - Customer Case Study

Silver Rock Funding, a Washington, D.C.-area financial services company, needed to drive high-quality, targeted traffic to its website to generate funding applications from business owners—an audience that skewed male. Working with Comcast Spotlight, it launched an initial two-week multi-screen advertising campaign aimed at generating enough leads to close one new deal.

Comcast Spotlight built the campaign around Golf Channel, supplemented by business-focused programming on FOX Business and CNBC, plus banner ads on XFINITY.com’s finance page. The effort drove 96% more direct and organic website traffic than the pre-campaign period and helped Silver Rock Funding fund at least two deals, surpassing its original goal.

Silver Rock Funding