Case Study: Shumate achieves 23% net revenue growth with Comcast Spotlight

Shumate - Customer Case Study

Shumate Heating and Air, an Atlanta home services company, wanted to attract new customers and keep existing ones coming back by reaching families with children under 12, a group likely to need more HVAC services. Working with Comcast Spotlight, the company used a smart mix of TV and digital advertising to support its broader marketing efforts.

Comcast Spotlight implemented a multi-screen strategy that combined TV ads on high-viewership networks like ESPN, HGTV, and E! with in-banner video on XFINITY.com, using the same creative to reinforce brand awareness. The campaign helped increase call volume and website traffic, and Shumate reported a 23% increase in net revenue, while search marketing also performed better due to the stronger awareness generated by the Comcast Spotlight campaign.

Shumate