Case Study: Shelton Jewelers achieves 10% sales growth with Comcast Spotlight

Shelton Jewelers - Customer Case Study

Shelton Jewelers, a single-location Albuquerque retail jeweler, needed an effective way to reach a diverse customer base that included older adults, couples getting engaged, and high-income shoppers in both Albuquerque and Santa Fe. Comcast Spotlight helped the business connect with these audiences through targeted TV and digital video advertising solutions.

Comcast Spotlight implemented a mix of high-reach and niche television networks along with seasonally timed digital banner ads on XFINITY.com to drive traffic to Shelton Jewelers’ website and support its new online sales. The campaign delivered strong results, with year-over-year sales increasing 10%, and customers telling staff they had seen the advertising both on TV and online.

Shelton Jewelers