Case Study: Shady Oaks Assisted Living increases tours and occupancy with Comcast Spotlight

Shady Oaks Assisted Living - Customer Case Study

Shady Oaks Assisted Living, a Bristol, CT facility serving families seeking assisted living for aging parents, wanted to increase weekly tours and boost occupancy. Comcast Spotlight helped address this challenge with a multi-screen advertising campaign designed to reach nearby families and drive them to schedule visits.

Comcast Spotlight used geographically targeted TV spots on networks such as Animal Planet, CNN, TNT, USA, and YES, along with digital in-banner video on XFINITY.com that linked directly to Shady Oaks’ contact and tour-scheduling information. The campaign delivered measurable results, adding one to two tours per week and increasing occupancy from 85% to 95-100%, which ultimately created a waiting list.

Shady Oaks Assisted Living