Case Study: Sauced BBQ & Spirits achieves 15% business growth with Comcast Spotlight

Sauced BBQ & Spirit - Customer Case Study

Sauced BBQ & Spirit, a Livermore, CA restaurant, wanted to grow lunch, weekday dinner, and weekend night traffic to support a 15% business growth goal. The customer turned to Comcast Spotlight to help reach distinct audiences at different times of day and week.

Comcast Spotlight built a targeted campaign with different commercials for working professionals, families, and women ages 21-45, using sports programming, Travel Channel, and digital placements on XFINITY.com. The effort drove 15% growth in business, increased traffic across all three dayparts, and helped Sauced BBQ & Spirits reach capacity on Friday and Saturday nights with 1-2 hour waits.

Sauced BBQ & Spirit