Case Study: Sauced BBQ & Spirits achieves 35% sales growth with Comcast Spotlight

Sauced BBQ & Spirit - Customer Case Study

Sauced BBQ & Spirit wanted to grow sales by 15% after three years in business, with a focus on reaching working professionals at lunch, families at dinner, and women ages 25–54 on weekend evenings. Comcast Spotlight helped the restaurant promote itself with a sports-centered multi-screen video advertising campaign designed to build awareness in the Bay Area.

Comcast Spotlight delivered geographically targeted commercials to nearby communities and placed them around local sports programming, including Giants, A’s, Warriors, Sharks, and Monday Night Football coverage, along with pre-roll video ads. The campaign drove strong results: sales increased 35% against a 15% goal, customers responded positively to the ads, and Sauced BBQ & Spirit opened a second location in the North Bay region.

Sauced BBQ & Spirit