Comcast Spotlight
273 Case Studies
A Comcast Spotlight Case Study
Salinas Valley Plastic Surgery Associates, a Monterey-area medical practice serving California’s Central Coast, wanted to grow its market share by reaching local consumers in its own backyard. To support that goal, the practice turned to Comcast Spotlight for geographically targeted, multi-screen video advertising.
Comcast Spotlight created a campaign aimed at women ages 35-64, while also extending messaging to male audiences through a mix of TV networks and XFINITY.com in-banner and in-stream video ads. Using the same creative across screens, Comcast Spotlight helped drive double-digit business growth, ultimately prompting Salinas Valley Plastic Surgery Associates to look for a larger location to accommodate more patients.